AI Search Visibility Guide
Practical, plain-English guides to AEO and GEO — how ChatGPT, Perplexity, Google's AI Overviews, and Claude decide which businesses to mention when someone asks for a recommendation, and what you can actually do about it.
What Is AEO (Answer Engine Optimization)? A Plain-English Guide
AEO explained in plain English: what it means when AI assistants answer customer questions instead of a search results page, and why it matters for your business.
GEO vs AEO: Are They the Same Thing?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are used almost interchangeably — here is the real distinction, and why it rarely matters in practice.
AEO vs SEO: What's Actually Different When Optimizing for AI Answers
AEO and SEO overlap heavily, but they're not identical. Here's what changes — and what stays the same — when you're optimizing for an AI answer instead of a search results page.
How ChatGPT Decides Which Businesses to Recommend
A practical look at what ChatGPT actually draws on when a user asks for a business recommendation, and why some businesses get named while others don't.
How to Get Cited by Perplexity: A Practical Guide
Perplexity shows its sources openly, which makes it one of the more transparent answer engines to optimize for. Here is what actually influences whether it cites your site.
Why Your Business Isn't Showing Up in ChatGPT Answers
A checklist of the most common, specific reasons a real business gets left out of AI-generated answers — and how to tell which one applies to you.
Schema Markup for AI Search: What to Add and Why
A plain-English explainer on schema.org structured data and which specific schema types actually help AI systems understand a business.
The AI Search Visibility Checklist for Small Businesses
A concrete, no-fluff checklist for making your small business easier for ChatGPT, Perplexity, and Google AI Overviews to find and recommend.
How Google AI Overviews Choose Which Sites to Cite
Google's AI Overviews summarize search results at the top of the page — here's what tends to determine which sites get pulled into that summary.
AI Search Visibility for Local Businesses: What Matters Most
Local businesses face a specific set of AI search visibility challenges — here is what actually moves the needle for a plumber, dentist, salon, or shop competing in a local market.
Why Name, Address, and Phone (NAP) Consistency Matters for AI Search
A specific, often-overlooked AEO fundamental: why mismatched business details across the web quietly undermine your AI search visibility.
How Online Reviews Influence AI Recommendation Engines
Reviews aren't just for human shoppers anymore — here's how they factor into whether an AI system recommends your business, and what kind of reviews actually help.
How to Structure Content So AI Answer Engines Can Actually Use It
The same information can be easy or hard for an AI system to extract, depending entirely on how it's structured on the page. Here's how to write for extractability.
Why FAQ Pages Help You Get Cited by AI Search Tools
A well-built FAQ page is one of the highest-leverage, lowest-effort things a small business can do for AI search visibility. Here is how to build one that actually works.
How to Measure Your AI Search Visibility (and Track It Over Time)
Unlike traditional search rankings, there's no dashboard that shows your AI search visibility automatically. Here's a practical way to measure it and track changes.
Want to see where your own business stands right now? Run a free AEO Score check against your real customer questions.